Value Creation and the Future of News Organization: Why and

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Language: English

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Students prepare for jobs in all phases of mass media — magazines, photojournalism, radio, Internet, television, film, music industry, social media — as well as computer graphics, photography, public relations and advertising. Some are resourcing their digital expertise by re-allocating existing staff (normally the younger ‘digital natives’), whilst others are hiring in new staff to lead their digital capability. However, the findings did confirm our initial observations, namely that digital skills are at a premium and the combination of increased demand and a limited pool means that salaries will continue to rise disproportionately over the medium term.

Pages: 156

Publisher: Formalpress (November 27, 2012)

ISBN: 9898143274

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