The Real Deal

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Language: English

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Of the 50 tests conducted, seven Fully Inclusive and nine Largely Inclusive scores were awarded across the 10 companies evaluated on their TV/digital content. Interviewees cited a number of benefits of the use of social media in public affairs and campaigning, including the ability to mobilise opinion and engage allies (coalition building), shape legislative debate, enhance outreach and influence public opinion.

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Publisher: Random House Audiobooks


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