The Late Age of Print: Everyday Book Culture from

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Please include the individual's full name and CRD number as well as the dollar amount of sales made and commissions earned during the period. Prerequisites: COMM 10 and two of COMM 100A, 100B, 100C. There is a strong emphasis on the role of communication and public relations/affairs in the crisis management process and the need to speak with one voice. Joe Rivas, global client leader at Y&R Team Dell sums it up nicely: "Marketing is undoubtedly becoming content-driven and content opportunities can be overlooked if you're working in silos.

Pages: 272

Publisher: Columbia University Press (April 8, 2009)


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