The Language of Branding: Theory, Strategies, and Tactics

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Language: English

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Nothing could be further from the truth argued many HDCs, who cited the high set-up costs (building the infrastructure) as well as the extensive investment in time and people (implementation and ongoing management of campaigns) as reasons for digital being a more expensive route than traditional communications. “The [digital] budget is way larger than traditional PR. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities.

Pages: 160

Publisher: Routledge; 1 edition (April 2, 2017)

ISBN: 0415806747

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