Shock! Horror! : The Tabloids in Action

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 11.13 MB

Downloadable formats: PDF

It establishes a strong case for the bottom-line impact of communication and then highlights research findings, case examples and suggested strategies and tactics to help resolve organizational issues. It takes less effort to learn the steps presented in this program than it does to solve differences in opinion the old-fashioned way. Viewers begin to become familiar with a central spokesperson, so this is one way to begin building credibility with the organization. Student participation in course discussions, papers, and presentations will apply research findings to real world contexts.

Pages: 480

Publisher: Black Swan (June 18, 1992)

ISBN: 0552994332

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