Public Relations Writing: Form & Style

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 6.77 MB

Downloadable formats: PDF

Art Directors are responsible for creating the look of an advert, using a keen artistic eye to promote a brand or product. IP technology has increased competition to unprecedented levels: everything is now an application and the barriers of entry have dropped. Whether the day is spent working from a bustling newsroom or the news takes them to the centre of the action on location, journalists rarely spend a dull moment on the job. However, scholars often adopt a descriptive approach, which considers culture “something an organization is” ( Miller, 1995, p. 108 ).

Pages: 448

Publisher: Cengage Learning; 9 edition (January 1, 2010)

ISBN: 1439082723

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