Public Relations Cases (with InfoTrac)

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 10.83 MB

Downloadable formats: PDF

Using a range of examples and case-studies, this module enables students to apply comparative analyses that isolate cultural effects on communication (for example, how does the same advert 'play' in collectivist as opposed to individualist cultures; how might 'high-context' communication in a Chinese context effect a business negotiation; how might cultural differences around conceptions of truth challenge Western liberal principles of freedom of speech, etc.).

Pages: 437

Publisher: Cengage Learning; 6 edition (June 2, 2003)

ISBN: 0534606105

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