Pathways to Public Relations: Histories of Practice and

Format: Print Length

Language: English

Format: PDF / Kindle / ePub

Size: 7.81 MB

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From formalist to feminist and postmodernist theory, students gain an in-depth understanding of the codes and conventions that govern the cultural production of television. However, many HDCs and agency MDs are struggling to find candidates who combine both strong communications skills and solid digital expertise. The role of public relations is to help organizations develop and maintain mutually beneficial relationships with internal and external stakeholders through excellent communications.

Pages: 393

Publisher: Routledge; 1 edition (April 24, 2014)


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