Media Magnetism: How to Attract the Favorable Publicity You

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Language: English

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Using a range of examples and case-studies, this module enables students to apply comparative analyses that isolate cultural effects on communication (for example, how does the same advert 'play' in collectivist as opposed to individualist cultures; how might 'high-context' communication in a Chinese context effect a business negotiation; how might cultural differences around conceptions of truth challenge Western liberal principles of freedom of speech, etc.). This includes generating weekly and monthly reports in Microsoft Office that [more]...

Pages: 288

Publisher: Outskirts Press (June 14, 2012)

ISBN: 1432786490

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