Mass Communication Research Methods

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Language: English

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Coming off a strong Q2, deal volumes during Q3 met some headwinds, declining by 6% to 207 deals. Added to that, the ease with which disgruntled employees can leak confidential or disparaging comments about their organisation has never been greater, with angry employees now able to sit at home and unleash their frustration to the world via their laptop. Uses and gratification is the optimist�s view of the media. Here, communication is the central process through which employees share information, create relationships, make meaning and “construct” organizational culture and values.

Pages: 468

Publisher: NYU Press; First Edition edition (June 1, 1998)

ISBN: 081473572X

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