Martha, Inc.

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How do these different and often conflicting functions determine content of mass media? We are part of the PwC network of firms in 157 countries with more than 223,000 people committed to delivering quality in assurance, tax, and advisory services. Students read examples of studies using content analysis and carry out their own pilot analyses. Increasingly, formal communications are grounded in receivers’ needs and concerns.

Pages: 0

Publisher: Penton Overseas (June 2005)

ISBN: 1591255651

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