Managing Today's News Media: Audience First

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Language: English

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Bajaj was an executive who had helped found both EDS and Perot Systems and had built a successful company called I-Net. They might try to generate excitement about a new project a film star is involved in, to indirectly increase that star's earning potential through higher ticket sales. Thousand Oaks: Sage Publications. 1999. [8] Strobel, Warren. 1996. Namely that some organisations, in their eagerness to be seen as digitally-savvy, are dispensing with the fundamental rules of business (eg. robust risk assessment and responsible corporate behaviour) when engaging online.

Pages: 230

Publisher: CQ Press; 1 edition (July 29, 2015)

ISBN: B015KTPBV8

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