Global Sourcebook of Mass Communication Journalism and Media

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 9.38 MB

Downloadable formats: PDF

It was developed in the 1920s and 1930s after researchers observed the effect of propaganda during World War I and incidents such as Orson Welles’ War of the Worlds broadcast. Doing Business in Brazil gives a complete culture outline of doing business in Brazil, and viewers will get expert answers to dozens of important questions. These professionals can work independently as freelancers or coordinate a team in a fashion company, work in a traditional editorial or in the evolving domain of new media. analyse and evaluate the strategies and tactics implemented through traditional and new fashion media by different organizations to promote products, services and experiences at different levels of the market; analyse the principles of communication theory and evaluate how these principles apply to the development of communication campaigns for fashion and luxury; design and develop communication and promotion strategies, with an emphasis on new media, which take into account the target organizations and their overall competitive positioning; analyse the emergence of new communication systems and their impact on the promotional strategies of organizations in the fashion industry; analyse the semantics used by the press, advertising and public relations offices of fashion and luxury goods, in order to develop critical content to be used in the development of an individual research project; research and elaborate the quality of writing for new fashion media.

Pages: 0

Publisher: Kanishka Publishing House (January 1, 2010)

ISBN: 8184571860

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