Getting into the Media (MPW 'Getting Into' Guides)

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 11.22 MB

Downloadable formats: PDF

Perception is a dynamic, ongoing process, as communication theorist C. The business models upon which most entertainment companies have traditionally run are being forced to evolve. Long-term, on-going conflict-resolution processes such as mediation are not dramatic and are often difficult to understand and report, especially since the proceedings are almost always closed to the media. Most see digital communications as a major opportunity to educate clients whilst driving incremental fees.

Pages: 75

Publisher: Trotman & Co Ltd (March 31, 1995)

ISBN: 0856602086

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