Eva Neurath Recollections

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 13.74 MB

Downloadable formats: PDF

By promoting antismoking sentiments through advertisements, public relations campaigns, and a variety of media outlets, the mass media moved smoking into the public arena, making it a public health issue rather than a personal health issue. Selecting the most appropriate medium or media is an important issue for professional communicators once they have determined objectives and strategies, assessed relevant audiences and constructed messages. Management does not know if or how well an untested crisis management plan with work or if the crisis team can perform to expectations.

Pages: 84

Publisher: Thames & Hudson Ltd (November 10, 2016)

ISBN: 0500519315

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