Epica: Bk. 5: Europe's Best Advertising

Format: Hardcover

Language: English

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Size: 6.92 MB

Downloadable formats: PDF

The video launched on Black Friday and drove viewers to purchase the camera. In addition to one-to-one email communication, there are services that send patient education to a wider audience. The six best practices are: (1) include all your tradition media relations materials on your web site; (2) try to make use of the interactive nature of the Internet for your crisis web content; (3) provide detailed and clear information on web sites during for a product recall; (4) tell your side of the story on the crisis web site including quotations from managers; (5) when necessary, create different web pages for different stakeholders tailored to their interests in the crisis; and (6) work with government agencies including hyperlinks to relevant government agency web sites.

Pages: 352

Publisher: Rotovision (November 19, 1992)

ISBN: 2880461685

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