Do What They Like: The Media in the Australian Election

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Excellence theory also describes some factors that facilitate or impede creation of a culture for communication. When it works you feel it in your culture and on your balance sheet—and your customers feel it most. Large organizations were relatively new in the early 20th century, apart from government and the military, so theories developed to explain how organizations worked and tried to achieve their goals. But when they presented the idea to marketing, and got the brand team involved, it snowballed into an entire program involving press, native advertising, owned media and social. "Our brand team has taken that study and turned it into a variety of assets including infographics and native ads, all of which point back to specific Dell digital properties,” adds Bonner. “Essentially, we are targeting customers with relevant content based on PR direction."

Pages: 0

Publisher: Australian Scholarly Publishing (July 15, 2011)

ISBN: 1921509112

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