Creative Editing for Print Media (Wadsworth series in mass

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Language: English

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I., Harrington, K., & Gai, E. (1996, September). One of the most important differences that social networks have made to marketing communication is the fact that, unlike traditional marketing methods, which were only able to offer one-way channels of communication, it offers the ability for companies and clients to communicate with each other in real time. We examined the impact of social media on four of the key communications disciplines; media relations, internal communications, financial PR and investor relations, and public affairs.

Pages: 389

Publisher: Wadsworth Publishing; 2 edition (August 1, 1996)

ISBN: 0534508936

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