Alan Siegel: On Branding and Clear Communications (Large

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Reach her through Google+ and start a conversation. For example, "USA Today" reports that both United Airlines and AirTran have offered special airfare deals specifically for their Facebook and Twitter followers. The firm forecasts this number will grow to $91.22 billion in 2019, including soaring growth in advertising on mobile devices. eMarketer estimates that digital advertising totaled $170.5 billion worldwide in 2015. Consumers are no longer content to sit through a T.

Pages: 188

Publisher: Jorge Pinto Books Inc. (June 1, 2007)

ISBN: 0979076641

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